British Retailer Sainsbury's: On the Road to Recovery
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Case Code: BSTR302 Case Length: 20 Pages Period: 2007-2008 Pub Date: 2009 Teaching Note: Available |
Price: Rs.400 Organization: News Corporation, Dow Jones Industry: Media & Newspaper Publishing Countries: Global; USA Themes: Growth Strategy, Merger & Acquisitions, Corporate Valuation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
Sainsbury's made its beginning in 1869, when its first store was opened by John James Sainsbury (John) and his wife Mary Ann Sainsbury (Mary) at their home in Drury Lane, London. The store offered high quality food at reasonable prices. Initially only fresh food was sold. Later, the store started to stock some packaged grocery items like tea and sugar. From the very start, the emphasis was on cleanliness, hygiene, quality, and order of keeping things within the store. This kind of organized store, a new concept in those times, drew several customers who till then, had to be content with small, cluttered family-owned shops, and unhygienic stalls and carts of the street vendors...
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